Penstripe Graphics
   Ad Agencies Get Waterless Printing Quality

Penstripe Graphics purchased the Ryobi 3404 DI in order to be able to have control over the quality, service, and pricing or printing they were farming out. Since a lot of their customers are advertising agencies, they wanted to offer printing for quick turn-around demands as well as high fidelity color work.

Another large block of customers are printers and publishers that have always used Penstripe as a complete service bureau. Many of these just bring in their jobs (files) and furnish their own paper. Penstripe RIPs the files, provides proofs, prints the jobs, and then returns them to the printers and publishers who do their own finishing and binding work.

As Penstripe Graphics has found, the operator handles most of the production work from the time the jobs come to Penstripe. He is presently working twelve hour days, and the goal of the owner is to obtain enough work for two full shifts and hire another full time press operator. He indicated that "the first full week of RYOBI 3404 DI production produced enough profit to make one months press payment."

The Marketing Department at Penstripe is exuberant about the early success stories of the 3404 DI. They said that "clients are delighted when they compare the quality of the work done on the DI to previously printed jobs". An entertainment company brought a weekly job in that required 2,500 4 over 1 flyers done the same day. Penstripe turned the job around in 40 minutes and landed a new account, as the company's previous printer is closed every Friday which is the deadline day for that job.

Penstripe Graphics is a full pre-press service bureau that has been in business for 14 years and has had no outside salespeople or promotions for 10 years. Since many of their clients are printers, they now bill themselves as a "Wholesale Digital 4-Color Printing" house.

Ad Agencies want to see their jobs run on the press, so Penstripe had an Open House, recently, and invited all their customers to come see the press in actual production. Many new prospects came to the open house and were given special quotes on specific jobs to take the RYOBI 3404 DI for a "test drive" at an introductory price.

Every Wednesday Penstripe offers a special on 4-color business cards that are gang run, but every other day is 12 hours of high quality production and business as usual.

As the authorized Ryobi dealer for the area, Graphco has the infrastructure, know-how and tech-service support to back up the investment in DI Æ technology. Not only can Graphco supply the necessary prepress elements, such as color proofing systems and workflow implementation, but also remote services through your internet connection. You have the need and Graphco has the capability to fill that need. As Penstripe Graphics, Inc. has found, the Ryobi DI has certainly lived up to its promise.