Zooom Printing
   Printer Launches DI-based Operations

We officially opened our doors for business on January 1, 2002" reveals Ben Rossi, vice president of operations for Zooom Printing. "Our Ryobi 3404DI press had been installed the previous November. The first sales were in January, and we are right on target for our projections."

For Ben and JoAnn Rossi, the past six months have been exciting. Starting a printing company in a competitive market and in a tight economy can be daunting, but the couple is showing its gumption by following a solid business plan.

Ben had worked in the printing industry previously, for both a quick-print operation and a mid-size commercial printer. From this experience he realized there was a "real niche for short-run, full-color work." From there the entrepreneurial Rossis launched Zooom Printing.

The Ryobi 3404DI is the start-up company's only press. "The 3404DI allows us to print high-quality images very quickly and very economically. As a new business, we like the flexibility of being able to run four-color jobs as well as one and two colors and varnishes", says Ben.

"We've done one-color, two-color and three-color Pantone Matching System colors plus a varnish", explains Ben. "We also do five-color jobs on the Ryobi, along with four-color plus varnish work. Registration through the press on the second pass is top-notch."

"Being a small company, we don't want to take on too much - that's why we are so focused," explains JoAnn, who serves as president of Zooom. "We need to do quality work at a good price. And we want customers to be happy with our quality. That's why the Ryobi DI press is such a help to us."

The waterless features of the DI press were also attractive to JoAnn and Ben, "The waterless aspects have helped in marketing and selling our services," says JoAnn. "Several customers have come to us because we offer waterless printing, which is environmentally friendly. Then, too, the color gamut of the waterless press is a little wider than what you can achieve on a traditional sheetfed."

"Our business model would not be possible without DI technology," claims Ben. "Because of features such as the feedboard, push guide registration system and the underswing gripper we get accurate sheet-to-sheet and front-to-back registration. That means when we do a job, the first sheet will match the last and the front will line up with the back. That keeps our customers satisfied. And as a new company, that's the best way to build business."

As the authorized Ryobi dealer for the area, Graphco has the infrastructure, know-how and tech-service support to back up the investment in DI Æ technology. Not only can Graphco supply the necessary prepress elements, such as color proofing systems and workflow implementation, but also remote services through your internet connection. You have the need and Graphco has the capability to fill that need. As Zooom Printing has found, the Ryobi DI has certainly lived up to its promise.